Before undergoing an SEO (Search Engine Optimization) program, The Beach Trail Cottages (BTC) web site had never generated a confirmed lead, much less a reservation, for its owners. One of the owners, a graphic designer by trade, designed and developed the site. While both attractive and informative, it was not delivering the desired results. Their Internet leads came from paid advertising listings placed on other vacation rental sites where their listing sat along side their competitors. That was then.

Now the site generates a steady stream of highly targeted leads for the Florida beach cottage rental properties. The owners estimate that 75% of their reservations now come from their web site. This case study examines the SEO tactics used on this under-performing site and the subsequent results.

A quick definition of search engine optimization may be helpful as we plunge into the case and its results.

Category : SEO
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View : 20 views | Size : 182 Kb
Date : June 30th, 2009

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